Our Job Opportunities

Head of Growth Marketing

Location: New York, NY

Department: Marketing

Type: Full Time

The Company

We’re EBY, a subscription underwear brand delivering amazing everyday seamless undies to your door. EBY drives profits with purpose. We donate ten percent of net sales to the Seven Bar Foundation to empower women out of poverty and into business via microfinance. Co-Founded by Sofia Vergara, EBY prides itself on repositioning the power of seduction to the empowerment of women. EBY rewrites how the cause-brand story is traditionally told with raw, engaging content of the women that we empower. Once a quarter, EBY highlights a new country taking a VICE-like approach to tell an intimate story highlighting a woman that EBY impacts. EBY has seen amazing early traction and are looking to for a passionate Digital Marketer to take us to the take level.

The Role

As our Head of Growth Marketing, you will lead all performance marketing initiatives at EBY. You’ll be responsible for the full program across strategy, execution, and measurement. Channels include, but aren’t limited to: social, display, search, direct mail, video, and influencers. This person must have hands on channel management experience. We’re a small team and we look for people with a no task too small mentality who are excited to work in a start-up environment.

You will

  • Report directly to the CEO and own the performance of EBY’s growth engine.
  • Develop strategy and processes for all growth initiatives directly tied to the company’s success.
  • Own day to day success of marketing channels (includes managing 2-3 channels directly with potential agency support).
  • Own creative strategy, processes, and development.
  • Establish and improve infrastructure around growth, analytics, and reporting.
  • Create advertising content and creative for channels.
  • Drive continual testing and growth across new channels, website optimization, audiences, tactics, bidding strategies, targeting options, imagery, copy.
  • Build and own key relationships with external vendors.
  • Own key performance metrics to track efficacy of channels.
  • Opportunity to grow and manage a team as the company scales.

Skills

  • 3-5 years of hands on experience in digital performance marketing (Ecommerce is a plus)
  • Bachelor’s degree in business, marketing, or related field (or equivalent experience)
  • Proficient in Excel and Marketing Analytics
  • Clear communication
  • Ability to work in at a fast-paced startup with shifting priorities and ambiguity

Compensation

  • Competitive based on experience with an equity component

How To Measure

Sizes XS - XL

These undies run true to size. Keep in mind they naturally form to your figure.

Sizes 1X - 4X

These sizes run big. Size down for the right fit. Example: If you are typically a 1X, select XL.

EBYs have a 100% fit guarantee. If it doesn't fit perfectly, we will send you a new size for free!

Hip & Waist Reference

Style Guide

  • Thong Style Thumb
    Thong

    With a flattering curve, this perfect piece hugs your hips in just the right places. Sizes XS - XL.

  • Comfort Shape Thong Style Thumb
    Plus Thong

    With a flattering curve, this perfect piece hugs your hips in just the right places. Sizes 1X - 4X.

  • Comfort Shape Brief Thumb
    Plus Bikini

    Full coverage support with a high cut leg opening to show off those fab legs. Sizes 1X - 4X.

  • Bikini Style Thumb
    Bikini

    Full coverage support with a high cut leg opening to show off those fab legs. Sizes XS - XL.

  • Brief Style Thumb
    Full Coverage Brief

    Bring on some serious comfort with this ultra smooth, modest rise brief with full coverage on your peach. Sizes 1X - 4X.

  • Brief Style Thumb
    Brief

    Seamless construction means full coverage with zero panty line to show. Sizes XS - XL.

  • Cheeky Style Thumb
    Cheeky

    Show a little cheek while you're undies stay in place all day long. Low-rise front, snug on the hips. Sizes XS - XL.

  • Highwaisted Style Thumb
    Highwaisted

    High rise for extra support to smooth out any unevenness and accentuate your curves. Sizes XS - 4X.

Style Guide

  • Thong Style Thumb
    Thong

    With a flattering curve, this perfect piece hugs your hips in just the right places. Sizes XS - XL.

  • Comfort Shape Thong Style Thumb
    Plus Thong

    With a flattering curve, this perfect piece hugs your hips in just the right places. Sizes 1X - 4X.

  • Comfort Shape Brief Thumb
    Plus Bikini

    Full coverage support with a high cut leg opening to show off those fab legs. Sizes 1X - 4X.

  • Bikini Style Thumb
    Bikini

    Full coverage support with a high cut leg opening to show off those fab legs. Sizes XS - XL.

  • Brief Style Thumb
    Full Coverage Brief

    Bring on some serious comfort with this ultra smooth, modest rise brief with full coverage on your peach. Sizes 1X - 4X.

  • Brief Style Thumb
    Brief

    Seamless construction means full coverage with zero panty line to show. Sizes XS - XL.

  • Cheeky Style Thumb
    Cheeky

    Show a little cheek while you're undies stay in place all day long. Low-rise front, snug on the hips. Sizes XS - XL.

  • Highwaisted Style Thumb
    Highwaisted

    High rise for extra support to smooth out any unevenness and accentuate your curves. Sizes XS - 4X.